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Anyone can have a website

Anyone can have a website

Even you. So post nice!

One of the great freedoms of the internet is that anyone can do anything. This is also, obviously, one of the great risks. Hedging bets and limiting risk is a big reason that led to "reputation management" services. While companies want good feedback from satisfied customers plastered everywhere possible (to get more customers), many passionate dissatisfied customers also find a way to spread their thoughts around. While negative feedback can be just as real, what do you do about fake negative postings about you personally or your company?

In April 2013, someone created a website and accompanying supporting web presence to malign Joel Osteen, pastor of a big ole church in Texas. News story here -> 
How did the bad guy do it? By picking a domain name that was one letter different from the actual ministry website and copying the website exactly, he added content basically to express many opposing positions to the actual organisation. This is not good! Website users could stumble upon the site and read the deceitful message and get the wrong impression of Joel. How can we stop this kind of thing?

Some companies buy up a bunch of domain names, getting variations on their company name or acronym and common mispellings. Others get all the TLDs (.ORG, .COM, .NET) and others as cheap insurance against competitors and maligners with loads of time on their hands. When the .XXX TLD came out in 2011, the University of Michigan took an approach different from Michigan State, read about it here. The choice is between prevention and pursuit.